Released on = April 17, 2007, 4:15 pm

Press Release Author = Paul Miser, MBA

Industry = Management

Press Release Summary = Miser Advertising and Marketing, located in Carlsbad, CA,
launched their Full Source Marketing division on April 16, 2007. Full Source
Marketing is a Complete Outsourced Marketing Department designed to give small- to
medium-sized businesses use of a full service marketing agency at a cost of around
one employee’s salary.

Press Release Body = Carlsbad, CA – Miser Advertising and Marketing, located in
Carlsbad, CA, launched their Full Source Marketing division on April 16, 2007. Full
Source Marketing is a Complete Outsourced Marketing Department designed to give
small- to medium-sized businesses use of a full service marketing agency at a cost
of around one employee’s salary. During his four years in business, Paul Miser,
Founder/CEO of Miser Advertising and Marketing, has seen an unforgiving trend. “A
lot of marketing that is completed in the small business arena is performed by
employees or owners who either don’t understand marketing, don’t care about
marketing, or have no idea how to plan and implement a correct marketing plan,” Mr.
Miser says. Full Source Marketing was built on the premise to level the playing
field for those smaller businesses to compete against the bigger corporations
through marketing efforts.

During the growth cycle in any business, the owner is faced with a marketing
dilemma. They can hire a marketing person, perform the tasks themselves, or sit
back and wait for business to come in. Well, we all know that the third option is
out; business rarely comes to find you. So it comes down to hiring an employee or
to perform the tasks themselves. This produces a multitude of problems and
headaches. To hire an employee takes resources (time) as well as money (payroll,
benefits, taxes, etc.). Plus, in order to get an employee who can perform all tasks
marketing, the business owner will need to pay a decent salary which adds more to
the cost of that employee. On the other hand, to perform the tasks themselves, the
owner is taking focus away from the core service the company provides which lowers
customer service and service/product quality.

The idea of providing each and every company a complete marketing department
solution through Full Source Marketing, not only allows the current employees to
focus on their core service, but also ensures effective and efficient marketing
efforts designed, implemented, executed, and evaluated by a team of seasoned
professionals. Each client that signs on with Full Source Marketing will be
assigned a team of graphic designers, copywriters, etc. to perform all tasks needed
to grow the client’s business as much as possible. Mr. Miser says, “The great
benefit of this program is that the company was already going to spend money on
hiring a marketing person, why not hire a complete marketing department at about the
same cost?”


Web Site = http://www.FullSourceMarketing.com

Contact Details = Paul Miser, MBA
Miser Advertising and Marketing
3969 Adams St #D115
Carlsbad, CA
92008
(760) 445-4371
pmiser@miserad.com