Released on: January 12, 2008, 2:58 pm

Press Release Author: Susan Daffron

Industry: Marketing

Press Release Summary: \"The Nine Lives of Content: How to Turn Just One Idea Into
Multiple Products That Promote Your Expertise\" Offers Ways for Business Owners to
Position Themselves as Experts

Press Release Body: SANDPOINT, Idaho – A new report from Logical Expressions helps
business owners get away from the \"Wal-Mart mentality\" and position themselves as
experts.

Book author and publishing expert Susan Daffron of Logical Expressions, Inc. wrote
the report after repeatedly hearing clients complain about how they \"can\'t compete
on price.\" She points out that small business owners should take price out of the
equation by positioning themselves as experts. Daffron says, \"People want to hire
experts. After all, you wouldn’t hire a plumber to run your electricity would you?\"

The report advises business owners to write about what they do as a compelling way
to demonstrate their expertise. Although the prospect of writing may be daunting for
those who don\'t consider themselves professional writers, the report says the key is
to reuse everything, whether it\'s a presentation, training class, or even a short
article. Readers are given one real example of \"content recycling\" in action, along
with a fictional example. The report includes information on how just one article
can easily be transformed into:

1. An online email course that is offered from the business owner\'s Web site, so
potential customers can learn online at their convenience.

2. A \"client magnet\" that gets information in front of the right customers and
increases visitors to the business Web site.

3. A book that instantly increases the author\'s credibility. Daffron has turned many
of her articles into 7 books (with more to come).

4. Six more ideas, along with a subscription to the Publishize newsletter, which
offers weekly advice and ideas for creating information products, such as books and
Web sites.

\"The Nine Lives of Content: How to Turn Just One Idea Into Multiple Products That
Promote Your Expertise\" is available free from: www.Publishize.com or the Logical
Expressions company Web site at: www.logicalexpressions.com



Web Site: http://www.logicalexpressions.com

Contact Details: Media Contact:
Susan Daffron, President
of Logical Expressions, Inc.
+1-208-265-6147
sdaffron@logicalexpressions.com