Released on: January 31, 2008, 2:26 am

Press Release Author: George Monte / DCP-Print

Industry: Small Business

Press Release Summary: DCP-Print LTD (http://www.dcp-print.com), an online service
for design and print of customized printed products like business cards, free
business cards, business magnets (refrigerator magnets), wedding invitation and
more, conducted a survey among 4,500 small business owners from USA, Canada and UK
to find out which is the most popular promotional product for promoting their
businesses.

Press Release Body: An online poll conducted by DCP-Print asked small business
owners what is their favorite promotional tool (product) among the following
options: flyers, brochures, business magnets (refrigerator magnets) and stickers. 49
percent said they use business magnets on a regular basis, 35 percent said they use
brochures on a regular basis and 22 percent use flyers.
When asked regarding frequency of use, results were different where flyers are the
most frequently used product among businesses who print flyers on a regular basis
(more than once a year) with an average of 4.8 times per year. Business magnets,
however, despite being the most used product from all, are being used only 2.3 times
per year.
The small business owners that took part in this survey were divided equally between
three countries – USA, Canada and UK – 1,500 from each country.
\"We were not surprised at all by the survey\'s results\" said Oren Chasansom,
DCP-Print CEO. \"Although every business has its own goals and marketing strategies
that are suitable for the industry it operates in, there is one common denominator
in favor of business magnets – they stay longer time in front of the potential
customer. Once a magnet has been placed on the refrigerator, it gets more
\'eye-balls\' than any other promotional product. Imagine how many times you open the
fridge at home. You want your business logo and phone number right there!\"

How can you explain the popularity of business magnets on one hand and the low
frequency of using it on the other, compared to the frequency of flyers, for
example?
\"There is one simple answer for that – price. While business magnets are far more
effective than flyers, they are more expensive and there for the frequency is lower.
However, magnets have longer life time at the customer\'s home so the frequency of
printing and distributing magnets should not be as high as flyers. Needless to say
that the most popular product of all DCP-Print\'s product is still custom made
business cards and the free business cards offer. However, we don\'t consider
business cards as a proper promotional tool but as an essential business identity
feature\".

Business magnets (refrigerator magnets) are offered on the DCP-Print website
(http://www.dcp-print.com) with a wide verity of design templates. All magnets are
printed with high quality and full color. DCP-Print also offers 30 business magnets
for free so business owners could test their effectively before purchasing a big
amount of magnets.

About DCP-Print

DCP-Print LTD is an online service for design and print of customized printed
products like business cards, refrigerator magnets, wedding invitation and more.
DCP-Print offers large verity of designed, full-color templates to choose from and
the ability to upload a ready-made design. All print products are printed with
advanced digital printing machinery and therefore are low-cost products in all
quantities. All products are printed in high quality and satisfaction is guaranteed.
DCP-Print employs more than 65 people and offering a wide verity of more than 700
different print products, from products to small to large sizes businesses like
business cards, refrigerator magnets, envelopes, rubber stamps and brochures to
products for customers like invitations, cards and more. All the products can be
designed and order online at http://www.dcp-print.com.


Web Site: http://www.dcp-print.com

Contact Details: Suite # : SN2181
471 Mundet Place Hillside,
NJ 07205

Phone: 212-561-5472
Toll-free Number: 1866-369-3046