Released on: January 16, 2008, 12:52 am

Press Release Author: Shushmul Maheshwari

Industry: Industrial

Press Release Summary: The European RFID industry is growing fast due to the
adoption of the technology by various sectors, subsuming retails, pharmaceuticals,
and automobiles for maximum security.

Press Release Body: RFID (Radio Frequency Identification) is now at the forefront of
the world security. The technology is getting its share of importance as a possible
means for automated identification and data capturing applications all around the
world. America, Europe and Asia – all are providing ground for the expansion
of the RFID industry. And among these large opportunity fields, Europe has emerged
as the biggest profit-churning industry for RFID R&D, according to \"European RFID
Industry Outlook (2007-2010)\", a latest market research report by the leading market
research company RNCOS.

The research report has methodically analyzed the European RFID market to find out
the reasons filliping the European RFID market. It has also discussed the forces
that will determine the future direction of the industry. For instance, the research
has evaluated how the strong retail sector of Europe is fuelling the demand of RFID
in supply chain, which is expected to be the largest RFID customer, given the
fragmented markets of Europe.

According to a Senior Research Analyst at RNCOS, “RFID technology and the
benefits it gives are rated high on the business protocol of several European
retailers, logistic service providers, and food manufacturers. Big European
companies like Tesco, Metro, and Airbus are early adopters of the technology and are
spurring growth in the development and applications of the technology.

However, retail is not the only sector in Europe that will witness the astronomical
growth in RFID application. There are many other sectors too expected to see a
large-scale introduction of RFID. The research has studied these sectors, including
pharmaceuticals, automobiles, and mobile phones, to predict their future market.

As government is considered a major driver for the growth of any industry, this
factor too has been discussed in detail in the report. The European government, to
promote mass scale deployment of RFID, is investments heavily in research and
innovation centers.

\"European RFID Industry Outlook (2007-2010)\", gives details on the fast growing
European RFID industry by covering countries like the UK, the Netherlands, Italy,
and Germany etc. Each country has been examined comprehensively to identify its
growth potential and find out which is the most attractive market in Europe. It also
studies the opportunities provided by the industry and what roadblocks are
obstructing its growth.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM534.htm
Current Industry News: http://www.rncos.com/blog


Web Site: http://www.rncos.com

Contact Details: RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com