Released on: February 26, 2008, 2:50 am

Press Release Author: Exco InTouch

Industry: Pharmaceuticals

Press Release Summary: Exco InTouch, the leading mobile solution provider for the
pharmaceutical industry, announces that it has partnered with leading Enterprise
Content Management consultancy Good Products. This new alliance will involve Good
Products advising on US commercial strategy and growth, and will allow Exco InTouch
to benefit from the extensive market expertise of Good Products, using their US team
on the ground. Exco InTouch’s mobile solutions offer a simple, quick and
non-intrusive channel of communication, and can be used in a wide range of
applications including clinical trial patient recruitment as well as improving
compliance and retention levels during trials and market studies.

Press Release Body: Exco InTouch, the leading mobile solution provider for the
pharmaceutical industry, announces that it has partnered with leading Enterprise
Content Management consultancy Good Products. This new alliance will involve Good
Products advising on US commercial strategy and growth, and will allow Exco InTouch
to benefit from the extensive market expertise of Good Products, using their US team
on the ground. Exco InTouch’s mobile solutions offer a simple, quick and
non-intrusive channel of communication, and can be used in a wide range of
applications including clinical trial patient recruitment as well as improving
compliance and retention levels during trials and market studies.

Former ClinPhone Senior VP of sales and marketing, Patrick Hughes, who recently
joined Good Products in its US facility, will spearhead the company’s new
partnership, working with Exco InTouch to consult on North American business
strategy including the introduction of new products to the existing line of Exco
InTouch mobile solutions. Following the opening of new US headquarters in Irvine,
California, Patrick will consult for Exco InTouch to drive US commercial growth,
increase the North American customer base and introduce the full suite of Exco
InTouch solutions to the US market.

“We have undertaken this consultancy in order to gain the benefit of Patrick’s
extensive market experience,” comments Richard Tupman, Managing Director of Exco
InTouch. “With over 10 years of experience in the pharmaceutical industry, Patrick
will be of great benefit to Exco InTouch and our North American customers. We have
recently enjoyed a significant surge in sales from the US and we hope that by
working with Good Products we can better serve our existing customers while
significantly growing our client base. Patrick’s location in Irvine, CA, will put
him at the heart of the biotech community on the West coast.”

Prior to joining Good Products to head up the US operation, Patrick held senior
management roles at ClinPhone, including Senior VP Software & Marketing, where he
was responsible for overseeing commercial software development and leading global
strategy, new product development and campaign management. During his time at
ClinPhone, Patrick also led the strategic commercial development of the US business,
with annual revenue growth of 40%.

“By using SMS communication to interact directly with patients, pharmaceutical
sponsors can improve patient recruitment, retention and compliance in a
cost-effective way that is also personal and confidential to the patient,” said
Patrick Hughes. ”Exco InTouch is ideally placed to provide secure, effective and
compliant text messaging solutions to the pharmaceutical industry worldwide.”

Exco InTouch is the premier provider of global, secure and regulatory compliant
short messaging service (SMS) solutions to the biopharmaceutical and healthcare
industries. The Exco InTouch technology is currently used by a number of large
pharmaceutical companies in support of their clinical trials and marketing programs.


Web Site: http://www.excointouch.com

Contact Details: For further press information please contact: Eleanor CallanMonk,
The Scott Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA
Tel: +44 1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com