Released on: April 6, 2008, 10:36 pm

Press Release Author: Barbershop Digest

Industry: Media

Press Release Summary: Atlanta, GA- When Black men congregate and discuss their
issues and interests, they do so in Black barbershops. This is the inspiration for a
new publication called Barbershop Digest.

The magazine, which premiered January 5, 2008, is distributed throughout the Metro
Atlanta area. The April issue showcases the upcoming Atlanta Ballet production of
“big” featuring music from Outkast’s Big Boi along with artists from his label
Purple Ribbon Music.


Press Release Body: Atlanta, GA- When Black men congregate and discuss their issues
and interests, they do so in Black barbershops. This is the inspiration for a new
publication called Barbershop Digest.

The magazine, which premiered January 5, 2008, is distributed throughout the Metro
Atlanta area. The April issue showcases the upcoming Atlanta Ballet production of
“big” featuring music from Outkast’s Big Boi along with artists from his label
Purple Ribbon Music.

We wanted to absolutely blow this story out,” said Editor-in-Chief Brian Egeston.
“We live for these kinds of stories when men of color get to show their skills
across different mediums of art. You won’t find another publication in the whole
world who gave as much exposure to the ballet as we did. Brothers in the ballet…come
on; we had to do it big. Travis Hudgons, our creative director got some great images
and a design concept. And the rest is history.”

The April issue also introduces the world to Kameron Davis, a 12-year old who has
never been in ballet before, but is one of the stars of the show.

Egeston noted that magazine, like Black barbershops, is all about balance. The
teacher can have conversation with a thug. Strangers become associates if only for a
moment. Some of the features in the magazine include a barbershop profile, a health
section titled ‘Staying Power’, and a feature call ‘Talking Shop’ where men in a
local barbershop have a conversation about politics, sports or money.

We visit various barbershops to find out what kind of deal we can get on a product
or a service. It only makes sense to hook brothers up with a free magazine about our
culture and about the place where we love to congregate.”

Barbershop Digest is a full-color narrowcast niche publication, reaching more than
100,000 Black men across a diverse section of demographics. Revealing, entertaining
and thought provoking, Barbershop Digest is a publication on the pulse of Black men.

Barbershop Digest is slated to have a one-year test run in Atlanta before making a
regional launch in the Southeast followed soon after by a national campaign.

Download the April issue in its entirety by following this link:
http://www.barbershopdigest.com/images/Barbershop_Digest_APRIL_08.pdf


Web Site: http://www.barbershopdigest.com

Contact Details: Contact: Donna Turner
donna@barbershopdigest.com
404-217-8411

Rock Point Communications
Box 1514, Stone Mountain, GA 30086