Released on: June 1, 2008, 3:09 pm

Press Release Author: Stephen Fairley

Industry: Law

Press Release Summary: “Giving free educational seminars is one of the top law firm
marketing strategies attorneys can use.”

Press Release Body: Phoenix, AZ, June 1, 2008, Stephen Fairley, legal marketing
expert and CEO of The Rainmaker Institute, develops marketing strategies for small
law firms. At his newest web site, Stephen Fairley issues a lesson that may cause
many attorneys to do a double-take, but is nonetheless sound: Package some of your
firm\'s most useful information and present it to the public in an educational format
for free. Giving educational seminars and presentations to your ideal target market
can position lawyers as subject matter experts and generate more clients for your
law firm.

At www.LawFirmMarketingMistakes.com Stephen Fairley distributes a wide range of
marketing lessons for lawyers, such as how to avoid the top ten mistakes of legal
marketing. “The primary goal,” says Fairley “is to get more and better referrals.
Any marketing or advertising activity not producing high quality leads should be cut
back or replaced with more effective strategies.” In one such lesson, the ways of
using public speaking engagements to full advantage are broken into general and
format-specific steps on how to select an engagement, what presentation material and
marketing steps to prepare, and how to follow-up after. “A lawyer who is a
compelling presenter, stays on-topic, is well-rounded, and provides practical
information will saturate his or her audience with proof that they are an
authority,” explains Stephen Fairley.

Conventional wisdom begs the question, how much free, actionable information is too
much? Fairley responds that sharing too much is not an issue here. “Bring charts
and illustrations, make it all accessible. Share experience and talk about the real
world. These audiences came to meet an expert so make an impression.”

For similar information on avoiding the ten worst legal marketing mistakes, Stephen
Fairley offers lawyers his free special report which provides detailed findings and
specific action steps to take. For a limited time, the report can be downloaded free
of charge at http://LawFirmMarketingMistakes.com.

About Stephen Fairley and The Rainmaker Institute

The Rainmaker Institute, LLC is the nation’s largest law firm marketing company
specializing in helping small law firms generate more referrals and build
multi-million dollar practices. Over 6,000 attorneys have applied the proven
Rainmaker Marketing System. Stephen Fairley is CEO of The Rainmaker Institute and an
international best-selling author of 10 books including Practice Made Perfect for
Lawyers. He is a nationally recognized law firm marketing expert.

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Web Site: http://www.LawFirmMarketingMistakes.com

Contact Details: Contact details
Stephen Fairley
The Rainmaker Institute
T: (888)588-8591
E: Stephen@TheRainmakerInstitute.com
www.LawFirmMarketingMistakes.com