Released on: August 11, 2008, 11:59 am

Press Release Author: Dennis Marzella, Marzella Assocaites

Industry: International Trade

Press Release Summary: South Florida restaurant design specialist, national leisure
authority combine resources to assist restaurant industry

Press Release Body: POMPANO BEACH, Fla., August 11 – Design Kollaborative Architects
Planners Inc. has announced formation of a marketing partnership with leisure
lifestyle marketing specialist Marzella & Associates, Winter Park, Fla., pioneer of
the acclaimed brandimagineering marketing planning process
(www.MarzellaAssociates.com). The business alliance combines the resources of one
of South Florida’s most accomplished leisure facility design firms with one of the
nation’s most respected brand strategists.
Marzella & Associates will assist Design Kollaborative and their clients to create
experiential restaurant, entertainment district and lodging brands by providing the
following services:
• Brand development, including concept and brand identity development and testing
• Culinary & beverage development
• Marketing communications
• Marketing research
• Acculturation and training
• Business planning
“Imaginative restaurant, entertainment district and hotel/resort design, is driven
by solid brand positioning from the very start of design process,” said Thomas
DiGiorgio, president & CEO, Design Kollaborative. “Many developers become totally
focused on the bricks and mortar phase of what they are building, often losing sight
of consumer relevance and the importance of creating an external image for their
design that will truly make an emotional connection with consumers. Adding Marzella
& Associates to our range of services will enable our clients to include, from the
start of their planning process, the all-important need to attract customers as a
key component of their business approach.”
Marzella & Associates is headed by Dennis Marzella, founder and CEO, recognized
nationally as one of the most respected experiential marketing specialists in the
United States. For nearly two decades, Marzella developed brand strategy and
co-authored The Ypartnership/Yankelovich National Travel Monitor, a benchmark used
by the travel industry to forecast the attitudes, predispositions and preferences of
the American traveling public.
Design Kollaborative has designed more than 800 restaurants and hotels and resorts
since the mid-1980s. A member of the American Institute of Architects, the firm has
developed numerous restaurant concepts including Italianni’s for Carlson
Restaurants; Uno’s Pizzaria, Aqua Blue, Marlow’s Tavern, Flanigans Seafood Bar &
Grill, High Life, Swig, and Club Hotel.
# # #
More information:
Andre Capi, Design Kollaborative, acapi@dk-group.com, 954-941-3329 x 209
Dennis Marzella, Marzella & Associates, MarzellaAssoc@aol.com, 407-701-6074,
www.MarzellaAssociates.com


Web Site: http://MarzellaAssociates.com

Contact Details: Andre Capi, Design Kollaborative, acapi@dk-group.com, 954-941-3329
x 209
Dennis Marzella, Marzella & Associates, MarzellaAssoc@aol.com, 407-701-6074,
www.MarzellaAssociates.com