Released on: September 29, 2008, 1:44 pm

Press Release Author: MonaVie

Industry: Food & Beverage

Press Release Summary: MonaVie (www.monavie.com), maker of the premier blend of the
Brazilian acai berry, announces today the appointment of Devin D. Thorpe as Chief
Financial Officer.

Press Release Body: [Salt Lake City, UT] – September 22, 2008 – MonaVie
(www.monavie.com), maker of the premier blend of the Brazilian acai berry, announces
today the appointment of Devin D. Thorpe as Chief Financial Officer.

“We are delighted to add such a strong global finance executive to our team,” says
MonaVie Founder and President Dallin Larsen. “Devin Thorpe’s experience in both the
financial and banking industries will be invaluable in building upon our strong
momentum worldwide.”
Thorpe joins MonaVie having most recently led USTAR’s Technology Outreach and
Innovation Program and having previously served as the managing director of Thorpe
Capital Group, a regional investment bank that he founded in 2000.
Thorpe has executive leadership experience gained from varied corporate finance
positions, including serving as treasurer for another direct selling company. He
also served a two-year assignment on the staff of the U.S. Senate Banking Committee
in Washington, D.C. Thorpe earned a B.S. degree in Finance from the University of
Utah and an MBA from Cornell University’s Johnson Graduate School of Management.
“It is a thrill to join one of the most outstanding companies in the entire world,”
says Thorpe. “The challenge for a CFO in this environment is to find ways to
continue to increase stability and security while accelerating growth worldwide. I’m
honored to join the MonaVie team and look forward to being a part of this company’s
magnificent future.”
About MonaVie LLC
MonaVie LLC is a rapidly growing company that distributes products to markets around
the world. Introduced in January 2005, MonaVie develops and markets scientifically
formulated, premium quality products, specifically for person-to-person
distribution. Developed with a philosophy of Balance-Variety-Moderation, MonaVie
brand products deliver phytonutrients and antioxidants to promote and maintain a
healthy and active lifestyle.

Visit http://www.monavie.com for more information on the Acai Berry, Acai Juice &
Acai Antioxidants. http://www.MonavieMall.com also provides additional Monavie
products.

For more information about MonaVie brand products or how to join the MonaVie family,
call 1-866-217-8455, or visit www.monavie.com.


Web Site: http://www.monavie.com

Contact Details: Julie Jenkins
Public Relations Manager
10855 South River Front Parkway, Suite 100 Salt Lake City, Utah 84095 USA
801-748-3503
juliej@monavie.com