Released on: October 30, 2008, 4:59 am

Press Release Author: Exco InTouch

Industry: Human Resources

Press Release Summary: Exco InTouch, the leading provider of patient communication
solutions for the pharmaceutical and healthcare sectors announces that it came in
second at the prestigious 2008 Good Clinical Practice Journal (GCPj) Awards in the
category of Most Innovative Patient Recruitment Strategy. The awards were organised
by Informa Healthcare, the leading provider of business information for the
biotechnology and medical devices industries and involved a panel of judges from
prominent global pharmaceutical organisations. This recognition follows Exco
InTouch's recent success at the European Outsourcing Awards and was received in
recognition of the company's text message-based participant communication strategy
developed for MDS Pharma Services.

Press Release Body: (29 October, 2008) Exco InTouch, the leading provider of patient
communication solutions for the pharmaceutical and healthcare sectors announces that
it came in second at the prestigious 2008 Good Clinical Practice Journal (GCPj)
Awards in the category of Most Innovative Patient Recruitment Strategy. The awards
were organised by Informa Healthcare, the leading provider of business information
for the biotechnology and medical devices industries and involved a panel of judges
from prominent global pharmaceutical organisations. This recognition follows Exco
InTouch's recent success at the European Outsourcing Awards and was received in
recognition of the company's text message-based participant communication strategy
developed for MDS Pharma Services.

Exco InTouch was named second in this category in recognition of its innovative
clinical trial participant technology and the unique benefits experienced by
customer MDS Pharma Services. MDS Pharma Services uses Exco InTouch's participant
communication technology for Phase I studies at its Belfast, UK clinic. MDS Pharma
Services uses text messaging technology for participant recruitment in all of its
Phase I studies as a result of the success the company has experienced through
working with Exco InTouch. As MDS Pharma Services is a clinical research
organisation, the sponsor has recruitment targets to meet often on a short deadline,
and must find and dose participants as quickly as possible.

John Taylor, Head of Patient Recruitment, MDS Pharma Services, comments: "The
services provided by Exco InTouch are critical in ensuring that participant
enrolment is on time and within budget. Using text message-based technology for
participant recruitment enables MDS Pharma Services to find suitable study
participants more quickly than with any other method and we are pleased to see this
innovative solution recognised by the industry."

"We are delighted by this new recognition at the GCPj Awards, which represent a
prestigious industry gathering," comments Tim Davis, Co-Founder, Exco InTouch.
"Patient communication via text messaging technology offers unique benefits during
recruitment strategies as well as throughout the life of a study, often increasing
retention by over 20%."

Following the success of Exco InTouch's communication strategy, MDS Pharma Services
now implements text messaging technology into its recruitment advertising campaigns,
using short codes to elicit responses from interested yet unknown participants (for
example, "We are currently running trials in your area. For more information, text
TRIAL to 12345"). Exco InTouch's technology is fully customisable and can be used as
a standalone solution or integrated into existing strategies to improve recruitment
rates.

For further information on the Exco InTouch portfolio of solutions, please call +44
1279 408 210 or +1 949 725 2946 or visit www.excointouch.com

-ENDS-

For further press information please contact: Eleanor CallanMonk, The Scott
Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA Tel: +44
1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com

Web Site: http://

Contact Details: The Scott Partnership, 1 Whiteside, Station Road, Holmes Chapel,
Cheshire CW4 8AA Tel: +44 1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com